Primary: Deep Navy (#283B62) dominates most posts — matches the logo background. Accent: Gold (#C39A6B) for highlights, eyebrows, and CTAs. Secondary: Steel Blue (#616E89) for education and softer posts. Warm Tan (#D1B995) for community and lifestyle days. Periwinkle (#B8C2D8) for light backgrounds and PM content.
★ Powder Blue #EEF0F5 has been added as the 7th official Strata brand color. Use it as the background for community, lifestyle, and education posts.
The Strata Color Cascade (for multi-element designs):
| Element | Size in Canva | Font & Style |
|---|---|---|
| Eyebrow / Category Label | 18–22px | Arial Bold · Uppercase · Wide letter-spacing |
| Main Headline | 52–72px | Georgia · Normal weight · 1–3 lines max |
| Subheadline / Tagline | 36–44px | Georgia Italic · Supporting the headline |
| Body / Description | 28–34px | Arial Regular · Max 3 lines per section |
| Price / Hero Stat | 64–90px | Georgia · One line · Commanding and clear |
| Property Specs (bed/bath/sqft) | 22–28px | Arial Regular · One line · Separated by dots |
| Quote / Testimonial Text | 36–44px | Georgia Italic · Max 3–4 lines |
| Brand Name (STRATA) | 20–26px | Arial Bold · Uppercase · Wide letter-spacing |
| CTA / Button Text | 20–24px | Arial Bold · Uppercase · Keep to one line |
| Footer / Legal / License # | 16–20px | Arial Regular · Small and unobtrusive |
Not every post needs to be color-blocked. White backgrounds with navy and gold accents look clean and professional — especially for educational content, testimonials with photos, and carousel posts. Use white when the photo or content needs to breathe. The rule: color-blocked for impact, white for elegance.
Each template is sized 1:1 for Instagram and Facebook feed. Screenshot or recreate in Canva using these exact colors and layouts.
Instagram and Facebook Stories. Use these for market stats, polls, listing previews, and open house countdowns.
Create a new design at 1080×1080px (feed) or 1080×1920px (story). Use these templates as your layout reference. Enter exact hex codes from the palette above for every color choice.
Mon: Market Update Tue: Listing/Sold Wed: Community Thu: Education Fri: Lead Capture
Market stats, listings, just sold, and PM content require Broker approval before posting. Community, lifestyle, polls, and general tips can be posted directly. See the Social Media Playbook for full guidance.